Hitting the target outside the box

The competition in the flashlight industry has gotten increasingly stiff in the last ten years. Technology that has revolutionized handheld light has pressured those in the business to adapt or languish. Because things change quickly and the pressure to acquire or maintain market share is so great, novel and unpatented ideas often exist for a single generation before they get pilfered and incorporated into the product lines of the competition. As such the collective market seems to give an impression of homogeneity. The smaller companies tend to mimic the ones on the cutting edge. Now I know you're saying "Hey... there ARE only a limited number of ways to build a flashlight". Well, that's true, but sometimes it takes someone living outside of the box to come up and stick with something totally different. Flashlights as it turns out, don't all need to be made of aircraft aluminum with mil-spec coating. Safe-Light has known that since the beginning of commercial market LED history.