The competition in the flashlight industry has gotten increasingly stiff in the last ten years. Technology that has revolutionized handheld light has pressured those in the business to adapt or languish. Because things change quickly and the pressure to acquire or maintain market share is so great, novel and unpatented ideas often exist for a single generation before they get pilfered and incorporated into the product lines of the competition. As such the collective market seems to give an impression of homogeneity. The smaller companies tend to mimic the ones on the cutting edge. Now I know you're saying "Hey... there ARE only a limited number of ways to build a flashlight". Well, that's true, but sometimes it takes someone living outside of the box to come up and stick with something totally different. Flashlights as it turns out, don't all need to be made of aircraft aluminum with mil-spec coating. Safe-Light has known that since the beginning of commercial market LED history.
Showing posts with label torch. Show all posts
Showing posts with label torch. Show all posts
Sunday, February 20, 2011
Hitting the target outside the box
The competition in the flashlight industry has gotten increasingly stiff in the last ten years. Technology that has revolutionized handheld light has pressured those in the business to adapt or languish. Because things change quickly and the pressure to acquire or maintain market share is so great, novel and unpatented ideas often exist for a single generation before they get pilfered and incorporated into the product lines of the competition. As such the collective market seems to give an impression of homogeneity. The smaller companies tend to mimic the ones on the cutting edge. Now I know you're saying "Hey... there ARE only a limited number of ways to build a flashlight". Well, that's true, but sometimes it takes someone living outside of the box to come up and stick with something totally different. Flashlights as it turns out, don't all need to be made of aircraft aluminum with mil-spec coating. Safe-Light has known that since the beginning of commercial market LED history.
Tuesday, February 1, 2011
Into the Maelstrom... again
Today is a good GREAT day. After a several year-long stream of innovative product launches that had flashaholics staggering around with wallets and spouses ablaze, 4Sevens released today something of which the masses have been daydreaming since the product was first given a prototypical face at Shot Show in 2010. That “something” is the Maelstrom S12. It is by all accounts the smallest SST-90 adorned flashlight in the world. It’s a tad shorter than a Sharpie®, as big around at the business end as a golf ball, and bright as heck.
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